Today, the digital marketplace is already massive and the number of consumers who are shopping online rather than heading to crowded malls is consistently growing. In fact, by 2016, American consumers alone will spend more than $320 million online, according to estimates by Forrester Research. In order to take advantage of that trend, businesses will have to find ways to build a strong web presence that attracts new customers if they want to expand. For many, choosing to hire an information graphics designer who can strengthen a website or blog is a good idea. There are several benefits to being able to create infographics, making them a helpful tool for growing businesses.

Encourage Engagement

The success of many blogs depends on more than just great ideas and even better writing. For many, the key to high readership is a lively comments section that allows readers to share their opinions and views. Using an online infographic creator can help site managers increase comments by, quite simply, giving readers something to talk about, making them a great asset.

Make a Page Pop

For the most part, the average web user will scan, rather than completely read the sites that they visit. On top of that, it only takes them a couple of seconds to determine whether or not they page they are viewing has any value or not. So bloggers who want to make sure that they will keep readers coming back should work with information graphics designers that can help attract them instantly.

Viral Nature

Earning likes and shares on social media sites is a great way for businesses to build the dynamic web presence they need to attract online shoppers. However, not many people will share blogs, even if they are well-written, if they do not have a great infographic or image with them. So simply adding even a simple one to a blog or other content can be quite beneficial for web managers hoping to enhance their social media reputation.

Build a Brand

No matter what kind of brand a company wants to establish, using infographics and images is a good idea. While some might want to make infographics that are loaded with interesting stats and data to make themselves seem more professional and credible, others might want to publish jokes and memes that help consumers better relate to them. Whatever the case may be, images and infographics can help businesses establish any tone.

Although using an online infographics creator or other tool can be beneficial, it can be tough for blog writers or website owners to find time in their busy schedules to do so. But since there are so many advantages to adding infographics, hiring an information graphics designer could be a good idea. They will have the skills and experience to produce all kinds of images that help businesses earn new business from online shoppers.